Russell (Russ) Ruffino Articles In Inc. Magazine Online The Marketing Myth That Is Killing This Generation of Businesses and more

If you do not know about Russell (Russ) Ruffino and are marketing online, you owe it to yourself to read some of his great content.

What is really great about Russ' content is that it really gets straight to the "nuts and bolts" of what is going on and how to improve it.

Here are just a few of his very helpful articles.

The Marketing Myth That Is Killing This Generation of Businesses from Inc. Magazine


Here’s My Exact Strategy for Turning $15,000 Into $200,000 Every Month from Inc. Magazine.

How To Effortlessly Attract Premium Clients

You can also join his Facebook Group here:

Learn The Art ofHigh-Ticket Selling

The Billion Dollar Tweet - How Are You Using Social Media?

Here’s a tweet Travis Kalanick sent in January 2010. 

The reply from Ryan Graves happened 3 minutes later. 

That tweet was worth over a billion dollars.

January 2010 was the month Travis was doing a test run with 3 cars in New York for a mobile app that he and his friend, Garrett Camp, had just created.

They had decided it was time to start a company around the app and, needing to find a General Manager to run it.

Travis took to Craigslist and Twitter looking for the right person.

Ryan’s reply to Travis came as he was looking for something new. 

He had some experience at GE, and had worked for Foursquare for a while for free after the company turned him down for a job. He was ready for a new opportunity - and took a chance with this tweet.

Travis replied back, they met, they hit it off, and Ryan joined Travis and Garrett on March 1st as their first hire.

With their new company started, the three of them then invited all their friends to demo the product and they officially launched in San Francisco just 3 months later on May 31st.

That was five years ago.

This week, the team that started with that tweet has built their company, Uber, into a company that is currently valued at over $60 billion (they just announced another funding round of $2 billion this week http://bit.ly/ubers-next-2-billion).

Today, Travis and Ryan are worth over $6 billion, and that tweet from Ryan (who today is Uber’s Head of Global Operations) began a journey which has made him a billionaire today as well.

How are you using Facebook, Twitter, LinkedIn and Youtube today?

As a wall of content? 

As a broadcasting tool?

Or, like Travis and Ryan, as a way to find the resources, connections and opportunities you need when you need them?

Depending on how you use it, social media can make you feel apart from everyone, or one step to anyone.

It can overwhelm you, or empower you.

It can be a time waster, or a time saver.

“Never confuse motion with action.”
~ Benjamin Franklin

What do you need or who can you help today? It may just be a tweet away.

Of course, there is no promise that one connection or one tweet will result in you making a billion dollars or impacting a billion lives.

But there is no promise it won’t either.

Roger James Hamilton

Do Better Promotion By Not Being So Promotional

You can do much better "promotion" by not being so blatantly "promotional" in your blog posts and social media posts.

These days, it is all about social networking.

KEY here is the word "SOCIAL"!

Those who make literally thousands of dollars a month using online methodologies give and give and give some more first.

Like I've found in all things, there are nuances to it....

Give a lot but not the whole thing. 

Be worthwhile and charge a decent fee for your services but at the same time, give enough to begin with so that people really want more.

I've recently helped some totally novice friends of mine who know almost nothing about social media, blogging or the internet from zero to making over $2000 in just a few days.  (BTW, it is recurring sign ups and not just a one time thing.)

So I know this works. 

It is one thing to do something yourself.

It is totally different to be able to help someone else do it.

One of these days I might write this all out in a course or something. 

But for now, here are the basics: just communicate, post a whole lot of helpful stuff, have a way to build a list and have a product to sell that is something your audience actually needs and wants at a price they are willing to pay.

BTW, none of this has to be fancy. 

My friends started with free blogs and paypal buttons and free autoreponders.

Kathy Hadley

P.S.  I retired from all of my successful businesses and real estate ten years ago and evolved into Business and Life Coaching at the fervent and continued request of my friends and associates.

Every so often I feel like helping people out in a business sense especially when I see people struggling with it.

And being part of the Ultra Blog Challenge is part of it, too.

Ask any questions you have below, like:

How do I made over $5000 a month with a free blog?

What is CEO Space, anyway?

How did you retire at such a young age?

What is the most complicated thing you find in blogging?







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15 Reasons/Benefits Of Having A Facebook Fan Page And Not Just a Personal Profile Page For Business

1. Unlimited Friend Count


While the amount of friends you have on your personal profile page is limited and capped at 5,000, your Fan Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Fan Page and not your personal page. Why would you ever want to limit the amount of fans your brand can have?

2. You Have The Option To Keep Your Personal Life More Private

In creating a Fan Page you are, essentially, keeping your personal page separate and not connected to it. For those who want to keep Facebook for friends and family, this is an important feature. It's vital. You can control the privacy settings on your personal page and optimize publicity for your Fan Page. It can become incredibly annoying to your friends and family who are constantly seeing business updates from you. This option is a great way around it.

3. Search Engine Results

Facebook Fan Pages are indexed, which means that some of the public content is indexed as well. As a business, you want to show up on the search engines. Of course, you want to direct traffic to your website first, but having a social presence is very important.

4. Tagging Your Brand

Your fans and other Fan Pages can tag your Fan Page. Only your friends can tag your personal page. As you want to show up on as many newsfeeds as possible, you definitely want the option to be Tagged in photos and posts by others. This increases your engagement, not to mention your fan base.

5. Facebook Insights

Facebook Fan Pages have great analytics. You can tack the amount of views a post receives and monitor your weekly reach all within the Facebook Insights. To be a smart marketer means knowing how to maximize each post and learning which posts work best for your brand. This is the insight you need to deliver the right content to your fans.

6. Facebook Tabs

Facebook tabs are only allowed on Fan Pages. Enough said?

7. Facebook Contests

Facebook contests are often seen in tabs. You can't host a successful contest on your personal page because the software and third party apps are just not there. Contests build engagement and engagement is your friend.

8. Profiles Look Like You Don't Know What's Going On

Plain and simple. A brand that directs to a personal page just looks amateur. You only get one first impression. You don't want it to be this one.

9. Advertising

Facebook advertising, while expensive, is very targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page.

10. Admin Connections

By granting select people access to your Fan Page, you avoid giving out your password to multiple people. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand.

11. Check-Ins & Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can't do anything like this on your personal page. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

12. Promoted Posts

Okay, you can promote your posts now on your personal page, but they aren't as strong. Your personal page is often less targeted than your Fan Page. In being able to promote certain posts you are able to garner more exposure for whatever it is you're trying to push. You'll also have analytic access to this promoted post. If you promote posts like I do, you'll notice a definite leap in Likes.

13. Showcase The Other Pages You Like

Fan Pages give you the option to like pages and showcase them on your page. These should be brands that you have relationships with or brands that have a similar following. See tip #15 for more on this.

14. Newsfeed Marketing

Newsfeed marketing is the basis of social media marketing. By having a regularly updated Fan Page, you'll be seen and noticed on the newsfeeds of your fans. When they interact with your posts and brand, you'll show up on their friends' newsfeeds. This is your key to gaining new fans.

15. Comment As Your Brand

This is great branding. As long as you Like pages officially to your Fan Page, you can comment on their content and posts as well. In doing so, you're increasing exposure for your brand and providing valuable (read: priceless) insight and conversations with a new audience.






If you want to build a fan page and increase your brand, your exposure, your SEO, get more clients and make more money in your business, whether it is offline or online, you need to contact me

support@kathyhadleylifecoach.com




I work with very few friends, family and select clients to build their businesses.


Kathy Hadley

Help To Boost Your Business In All Aspects

Everyone in business wants to "BOOST" it to the next level.

And truthfully, that is easier and simpler to do now than ever before.

Anyone who knows me, knows I am all about keeping it simple and getting real measurable results.

I am also all about aligning to Universal Laws to make things flow faster and easier, too.

Therefore, when I get involved with things that will help you to achieve success in your own business, I have to share it.

The Insight Biz Booster Experts starts Aug. 1st.

How would you like to:

• Increase your profits?
• Stop working too hard for less money?
• Be in love with your business and have your business love you back?
• Reach and help your ideal clients?
• Balance your business with your personal life?

The Insight Biz Booster Experts will show you how to do all of this in a way that is flowing, natural, practical, and smart because you deserve to be enjoying your life as a small biz owner, helping your ideal clients,  and reaping the benefits of your incredible skills and services that you offer every day to the world.

This event offers a unique opportunity as 25 + savvy business experts share their best audio tips and free gifts with you.

The event is Aug 1- Aug 30.

There are no calls.

You will receive the audio tips and gifts all at one time beginning Aug 1.

Simple, right?

You will have the best ideas at your finger tips to start implementing right away.

This is free and will cover many aspects to grow your business.

Also, I am one of the experts and I'll be sharing some of the exact things I used to grow my multiple businesses before I got out of all of them and retired.

In addition to the event, I have created a facebook group that is all positive, spiritual people in order to help everyone to help everyone.

It is based on the famous quote:

“If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want”  Zig Ziglar

So, if you have any business advice to share to help others or if you have any business questions to ask, then please join the group at https://www.facebook.com/groups/BizBoost/

Let me tell you right now, you are going to be WOW'd! by all the help you are getting for free to grow you business.

You were brought here for a purpose and now that purpose is clear, so make sure to sign up for the event and also join the facebook group.

Kathy Hadley


Here are your two steps:

1)  Sign up for here:  The Insight Biz Booster Experts

2)  Join the facebook group here:  https://www.facebook.com/groups/BizBoost/




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17 Ways Rich People & Poor People Think Differently

Everything  begins with what you think about it, even money and financial success or failure.

Success leaves clues. 

Rich people think differently about many things than poor people. 

That is why even people who are born into poverty but who have a "rich" mentality will end up being rich in life.

(And yes, I know there are other ways to have a fulfilling and "rich" life but for the purpose of this article, we are speaking in terms of money and finances. )

Here are some clues that could help you change your mindset so that you can have a "rich person" mentality.

1. Rich people think that THEY create their life, poor people think that life happens to them.
2. Rich people play the money game to WIN, poor people play the money game to lose.
3. Rich people are committed to being RICH, poor people want to be rich.
4. Rich people think Big, poor people think small.
5. Rich people focus on Opportunity, poor people focus on obstacles.
6. Rich people admire other rich and successful people, poor people resent successful rich people.
7. Rich people associate with positive successful people, poor people associate with negative people.
8. Rich people are willing to promote themselves and their values, poor people don’t.
9. Rich people are bigger than their problems, poor people are smaller than their problems.
10. Rich people are excellent receivers, poor people are poor receivers.
11. Rich people choose to get paid based on results, poor people choose to get paid based on time.
12. Rich people think BOTH or ALL, poor people think either this /or that.
13. Rich people focus on their Net Worth, poor people focus on their working income.
14. Rich people manage their money well, poor people mismanage their money well.
15. Rich people have their money work hard for them, poor people work hard for their money.
16. Rich people act in spite of fear, poor people let fear stop them.
17. Rich people constantly grow, poor people think they “know it all”.

Do you even know what Net Worth is or how to calculate it? 

Do you know what YOUR net worth is right now?

I'll help you with that.  Your Net Worth is your total personal assets less your total personal liabilities.  Your home, cars, stocks, money in the bank, etc are assets.  Debts you owe, loans, etc. are liabilities.  (Your monthly bills are not liabilities, just the total balance due on all debt.)

If you own more assets than you have debt then you have a positive Net Worth.

To be classified as a millionaire, your Net Worth  has to be positive $1 million or more.

What do you think about these 17 ways rich people & poor people think differently?

Which were your favorite?

Kathy Hadley

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If you want more help with changing your mindset so that you can be rich in money and all other aspects of life, check out my Life Coaching.  Most, although not all, of my coaching clients are business owners and enterpreneurs.  http://kathyhadleylifecoach.com

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Even Big Business Owners Need Help In This New Technology Internet Mobile World

Starting several years ago, I have constantly been telling business owner friends of mine that they HAD to have a website these days.

If you weren't found online, you simply don't exist.

That was true then and it is true now.

But it is so much more than that these days!

Not only do you need a website, you need to have profiles on all the major social networks!

(A mobile version of your website is pretty good, too, but I'll go over that in another post.)

And ALL OF IT needs to be engaging and interactive with your audience!!!

The good news is that it does not have to be confusing, difficult, costly or time consuming.

I have friends who have ran large, international companies, are members of CEO Space and yet do not have the first CLUE as to how to get online. 

Or some who are online but it is a static page that cost them thousands and is doing NOTHING for them.

If you contact a firm to set you up with all of this, not only will you have to pay huge fees upfront, but anytime you want to change anything, you have to contact them to do it and of course, pay more.

I am all about results, in business and in my coaching.  You want to do what you do to get results!!!

I have helped friends, friends of friends, relatives and others get started with no or low cost methods online. 

I've helped everything from local restaurants, to construction companies, many doctors, authors, internet marketers, retailers, coaches and much more.

It is actually very simple and easy to create a presence online that can help your business, regardless of how big it is and I'm going to give you 2 simple steps right now.

1. You can go to Blogger (that is what you are on reading this blog, BTW) and create your very own free account and within a few minutes you can have a blog up just like this.  There you go, you now have an internet presence.
2. Now, go to Facebook and create a free personal profile and once you have done that, create your own free business/fan page. 

There you go.

Of course there is much more you can do and if you already have a presence, I can help you get the most out of it.

If you would rather have a site that you own, I can show you how to easily do that, too, in future posts and much more.

I have one friend in particular who keeps encouraging me to write some training on all this from a very remedial level.  (I know some advanced techniques, too, but to begin with, it will be like Pre-School.)

So that is what I'm going to do!

Stay posted here for more.

My goal is to keep it super simple and very inexpensive.

However, I would love to first know how many people would like such a thing and what you would like to see in it.  

My main purpose and passion in life is helping people. 

I am currently concentrating on my Life Coaching. 

It is only because of the continual cries for help from some of my dearest friends that I'm even doing this.

Follow this blog for more.

Please comment below what you want to learn about really expanding your market online and on social networks and mobile.  Then, I'll see how I may be able to help you. 

Thanks,

Kathy Hadley