The Billion Dollar Tweet - How Are You Using Social Media?

Here’s a tweet Travis Kalanick sent in January 2010. 

The reply from Ryan Graves happened 3 minutes later. 

That tweet was worth over a billion dollars.

January 2010 was the month Travis was doing a test run with 3 cars in New York for a mobile app that he and his friend, Garrett Camp, had just created.

They had decided it was time to start a company around the app and, needing to find a General Manager to run it.

Travis took to Craigslist and Twitter looking for the right person.

Ryan’s reply to Travis came as he was looking for something new. 

He had some experience at GE, and had worked for Foursquare for a while for free after the company turned him down for a job. He was ready for a new opportunity - and took a chance with this tweet.

Travis replied back, they met, they hit it off, and Ryan joined Travis and Garrett on March 1st as their first hire.

With their new company started, the three of them then invited all their friends to demo the product and they officially launched in San Francisco just 3 months later on May 31st.

That was five years ago.

This week, the team that started with that tweet has built their company, Uber, into a company that is currently valued at over $60 billion (they just announced another funding round of $2 billion this week http://bit.ly/ubers-next-2-billion).

Today, Travis and Ryan are worth over $6 billion, and that tweet from Ryan (who today is Uber’s Head of Global Operations) began a journey which has made him a billionaire today as well.

How are you using Facebook, Twitter, LinkedIn and Youtube today?

As a wall of content? 

As a broadcasting tool?

Or, like Travis and Ryan, as a way to find the resources, connections and opportunities you need when you need them?

Depending on how you use it, social media can make you feel apart from everyone, or one step to anyone.

It can overwhelm you, or empower you.

It can be a time waster, or a time saver.

“Never confuse motion with action.”
~ Benjamin Franklin

What do you need or who can you help today? It may just be a tweet away.

Of course, there is no promise that one connection or one tweet will result in you making a billion dollars or impacting a billion lives.

But there is no promise it won’t either.

Roger James Hamilton

15 Reasons/Benefits Of Having A Facebook Fan Page And Not Just a Personal Profile Page For Business

1. Unlimited Friend Count


While the amount of friends you have on your personal profile page is limited and capped at 5,000, your Fan Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Fan Page and not your personal page. Why would you ever want to limit the amount of fans your brand can have?

2. You Have The Option To Keep Your Personal Life More Private

In creating a Fan Page you are, essentially, keeping your personal page separate and not connected to it. For those who want to keep Facebook for friends and family, this is an important feature. It's vital. You can control the privacy settings on your personal page and optimize publicity for your Fan Page. It can become incredibly annoying to your friends and family who are constantly seeing business updates from you. This option is a great way around it.

3. Search Engine Results

Facebook Fan Pages are indexed, which means that some of the public content is indexed as well. As a business, you want to show up on the search engines. Of course, you want to direct traffic to your website first, but having a social presence is very important.

4. Tagging Your Brand

Your fans and other Fan Pages can tag your Fan Page. Only your friends can tag your personal page. As you want to show up on as many newsfeeds as possible, you definitely want the option to be Tagged in photos and posts by others. This increases your engagement, not to mention your fan base.

5. Facebook Insights

Facebook Fan Pages have great analytics. You can tack the amount of views a post receives and monitor your weekly reach all within the Facebook Insights. To be a smart marketer means knowing how to maximize each post and learning which posts work best for your brand. This is the insight you need to deliver the right content to your fans.

6. Facebook Tabs

Facebook tabs are only allowed on Fan Pages. Enough said?

7. Facebook Contests

Facebook contests are often seen in tabs. You can't host a successful contest on your personal page because the software and third party apps are just not there. Contests build engagement and engagement is your friend.

8. Profiles Look Like You Don't Know What's Going On

Plain and simple. A brand that directs to a personal page just looks amateur. You only get one first impression. You don't want it to be this one.

9. Advertising

Facebook advertising, while expensive, is very targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page.

10. Admin Connections

By granting select people access to your Fan Page, you avoid giving out your password to multiple people. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand.

11. Check-Ins & Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can't do anything like this on your personal page. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

12. Promoted Posts

Okay, you can promote your posts now on your personal page, but they aren't as strong. Your personal page is often less targeted than your Fan Page. In being able to promote certain posts you are able to garner more exposure for whatever it is you're trying to push. You'll also have analytic access to this promoted post. If you promote posts like I do, you'll notice a definite leap in Likes.

13. Showcase The Other Pages You Like

Fan Pages give you the option to like pages and showcase them on your page. These should be brands that you have relationships with or brands that have a similar following. See tip #15 for more on this.

14. Newsfeed Marketing

Newsfeed marketing is the basis of social media marketing. By having a regularly updated Fan Page, you'll be seen and noticed on the newsfeeds of your fans. When they interact with your posts and brand, you'll show up on their friends' newsfeeds. This is your key to gaining new fans.

15. Comment As Your Brand

This is great branding. As long as you Like pages officially to your Fan Page, you can comment on their content and posts as well. In doing so, you're increasing exposure for your brand and providing valuable (read: priceless) insight and conversations with a new audience.






If you want to build a fan page and increase your brand, your exposure, your SEO, get more clients and make more money in your business, whether it is offline or online, you need to contact me

support@kathyhadleylifecoach.com




I work with very few friends, family and select clients to build their businesses.


Kathy Hadley

Even Big Business Owners Need Help In This New Technology Internet Mobile World

Starting several years ago, I have constantly been telling business owner friends of mine that they HAD to have a website these days.

If you weren't found online, you simply don't exist.

That was true then and it is true now.

But it is so much more than that these days!

Not only do you need a website, you need to have profiles on all the major social networks!

(A mobile version of your website is pretty good, too, but I'll go over that in another post.)

And ALL OF IT needs to be engaging and interactive with your audience!!!

The good news is that it does not have to be confusing, difficult, costly or time consuming.

I have friends who have ran large, international companies, are members of CEO Space and yet do not have the first CLUE as to how to get online. 

Or some who are online but it is a static page that cost them thousands and is doing NOTHING for them.

If you contact a firm to set you up with all of this, not only will you have to pay huge fees upfront, but anytime you want to change anything, you have to contact them to do it and of course, pay more.

I am all about results, in business and in my coaching.  You want to do what you do to get results!!!

I have helped friends, friends of friends, relatives and others get started with no or low cost methods online. 

I've helped everything from local restaurants, to construction companies, many doctors, authors, internet marketers, retailers, coaches and much more.

It is actually very simple and easy to create a presence online that can help your business, regardless of how big it is and I'm going to give you 2 simple steps right now.

1. You can go to Blogger (that is what you are on reading this blog, BTW) and create your very own free account and within a few minutes you can have a blog up just like this.  There you go, you now have an internet presence.
2. Now, go to Facebook and create a free personal profile and once you have done that, create your own free business/fan page. 

There you go.

Of course there is much more you can do and if you already have a presence, I can help you get the most out of it.

If you would rather have a site that you own, I can show you how to easily do that, too, in future posts and much more.

I have one friend in particular who keeps encouraging me to write some training on all this from a very remedial level.  (I know some advanced techniques, too, but to begin with, it will be like Pre-School.)

So that is what I'm going to do!

Stay posted here for more.

My goal is to keep it super simple and very inexpensive.

However, I would love to first know how many people would like such a thing and what you would like to see in it.  

My main purpose and passion in life is helping people. 

I am currently concentrating on my Life Coaching. 

It is only because of the continual cries for help from some of my dearest friends that I'm even doing this.

Follow this blog for more.

Please comment below what you want to learn about really expanding your market online and on social networks and mobile.  Then, I'll see how I may be able to help you. 

Thanks,

Kathy Hadley